|
Communication strategy, including messaging, brand, channels, media and audience |
Content, structure, drafting for different media and planning communications for members |
Knowledge of the UK pensions and investments relating to DC, DB and CDC schemes, including working with all scheme types (trust, master trust, GPP, offshore etc) |
Essentials of design, briefing designers, content creation through different channels |
Digital and video communication production, including storyboarding, scriptwriting, production processes and distribution |
Regulatory knowledge, especially disclosure requirements, distance marketing and writing in a way that is clear, fair, and not misleading. |
Stakeholder management, including managing competing comments on drafts and achieving sign off |
Print management and production |
Data handling and liaising with third parties to deliver bespoke communications |
Accessibility and understanding audiences |
