Communication
What, where, how and why
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Focus
A great wellbeing strategy is only effective if your employees know about it. Data insights can really help to shape your employee communications and make sure they are tailored to your audience. Knowing the demographics of your workforce and how they want to receive information is crucial. Consider a multi-channel approach and key trigger points such as age mile stones or life events to maximise engagement. Are your messages reaching your audience and being understood in the way you wish them to be?
An effective communication strategy should deliver clear messages, provide a mechanism for taking action where needed, and be delivered at the right time.
The most common forms of communication are email, team leader/manager and face to face guidance. This is in contrast to how employees prefer information where face to face is most popular.
Question: What types of communication does your organisation use to pass information or support employee wellbeing?
Question: Which of the following methods of communication would you prefer if you needed help or information?
Communication – the right amount
The frequency of messages can be a challenge – ensuring not to bombard employees, but also be frequent enough to maintain the information flow as needed.
More than 2 in 5 said they receive little or no communication to support their wellbeing; and almost 1 in 4 said they would welcome more. This is echoed across all age groups with the exception of those 65 and over where this drops down to 1 in 10.
This is a great opportunity for organisations.
Question: What do you feel about the communication you currently receive on your wellbeing from your employer?
Communication – keep it simple
Looking at the detail within the communication, we can see a heavy bias towards simple messaging with 3 in 5 preferring simple words with no jargon to more in-depth and detailed content. We also see a preference for smaller documents issued more frequently favoured by 3 in 5 over larger documents issued less frequently